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Fallbrook Statistics

2010 Census Statistics

Demographic Characteristics (2011 SANDAG Estimates)
The people you’ll reach are educated, active, have higher than average discretionary income and are inclined to patronize those businesses that cater to their interests and lifestyles.
The publicity leading up to and including the event may be the perfect match for your products or services.


Racial Makeup

White 56.89%
Black or African American 1.16%
Hispanic/Latino 37.19%
Asian/Pacific Islander 2.4%
Other 2.37%



0-4 years: 5.9%
5-14 years: 12.51%
15-24 years: 15.14%
25-44 years: 21.13%
45-64 years: 27.45%
65 years or older: 17.80%


Male: 49.82%   Female: 50.18%

Primary Languages Spoken at Home

English Only - 68.82%
Spanish Only - 15.39%
Asian/Pacific Island Language Only - 0.64%
Other - 0.40%
Bilingual - 14.74%

Median Household Income

Housing Estimates

Owner Occupied - 67.91%
Renter Occupied - 32.09%


Sources: SANDAG & S.D. County Fair Statistics
Basic scientific blending and averaging

San Diego Association of Governments

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The 18 cities and county government are SANDAG serving as the forum for regional decision-making. SANDAG is the San Diego region’s primary public planning, transportation, and research agency, providing the public forum for regional policy decisions about growth, transportation planning, environmental management, housing, open space, energy, public safety, and binational topics. As a result of Senate Bill 1703, which consolidated all of the roles and responsibilities of SANDAG with many of the transit functions of the Metropolitan Transit System (MTS) and the North County Transit District (NCTD), SANDAG also is responsible for transit planning, funding allocation, project development, and construction in the San Diego region.

SANDAG is governed by a Board of Directors composed of mayors, councilmembers, and county supervisors from each of the region’s 19 local governments (with two representatives each from the City of San Diego and the County of San Diego). Voting is based on membership and the population of each jurisdiction. Supplementing these voting members are advisory representatives from Imperial County, Caltrans, MTS, NCTD, the U.S. Department of Defense, San Diego Unified Port District, San Diego CountyWater Authority, Southern California Tribal Chairmen’s Association, and Mexico.

Current major initiatives include early delivery of transportation projects utilizing TransNet and Proposition 1B funds; implementation of a third border crossing and connecting highway improvements in East Otay Mesa; development of planning, funding, and execution strategies for a Quality of Life program that will include regional infrastructure investments in the areas of habitat conservation, water quality, shoreline preservation, public transportation, and other potential infrastructure areas; collaboration with the San Diego Regional Airport Authority on airport planning, and addressing the impacts of transportation and land use on greenhouse gas emissions.

Other areas of continued emphasis include implementing sustainable Transportation Demand Management programs by expanding the 511 traffic information system and Compass Card program, and utilizing performance measures to ensure effective transportation network management; continuing collaborative efforts among SANDAG, Caltrans, and local jurisdictions to address future transportation and planning needs; continuing Interregional planning efforts between SANDAG and partner agencies in neighboring counties, Mexico, and tribal nations; and implementing smart growth concepts contained in the Regional Comprehensive Plan.

Monthly Board of Directors and Policy Committee meetings provide the public forums and decision points for significant regional issues. Citizens and representatives from community, civic, environmental, education, and business groups are involved in the planning and approval process by participating in committees, workshops, and public hearings.

Each May, the SANDAG Board adopts an overall work program and budget with federal, state, and local funds to support the Association's regional responsibilities.

San Diego District Office

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The San Diego District Office (SDO) of the SBA serves the two southern most counties of California: San Diego and Imperial.

Over the years, the SBA has developed many small business loan and assistance programs, special outreach efforts and initiatives to aid and inform small businesses. The following describes all the services and information available briefly through this office

  • Financial assistance for new or existing businesses through guaranteed loans made by area bank and non-bank lenders.
  • Free counseling, advice and information on starting, better operating or expanding a small business through (SCORE) Counselors to America’s Small Business.
  • Assistance to businesses owned and controlled by socially and economically disadvantaged individuals through the Minority Enterprise Development Program.
  • Women's Business Ownership Representatives are available to advise women business owners.
  • Special loan programs are available for businesses involved in international trade.
  • If you're a veteran, you can get business counseling and information about SBA guaranteed loans.

Click here for a list of Upcoming Events & Workshops.

San Diego District Office
550 West C Street Suite 550
San Diego, CA 92101
United States
Phone: 619-557-7250 or 619-727-4883
Fax: 619-557-5894

Visit the San Diego District office website

SCORE San Diego

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San Diego SCORE is the premier source of free small business advice for entrepreneurs. We are a volunteer, non-profit organization whose mission is to promote the success of small business in both San Diego and Imperial Counties.

SCORE mentors provide free and confidential business assistance to both prospective entrepreneurs and existing small business owners throughout San Diego and Imperial counties. We also conduct a variety of low-cost workshops that address many of the essential techniques necessary for establishing and managing a successful business.

San Diego SCORE is part of a national association which serves as a resource partner with the U.S. Small Business Administration (SBA).

SCORE will customize one-on-one confidential mentoring to meet your business needs. We work with people planning to start a business and those already in business who are looking to improve their performance. Mentoring is FREE.

Find a mentor here

SCORE San Diego

(619) 557-7272
550 West C Street Suite 550
San Diego, CA 92101

Small Business Solutions

Download the Addendum to the Health Officer Order & California Department of Insurance Bulletin 2020-3

Addendum Health Officer Order

Health Officer Order

Premium Refunds, Credits, and Reductions in Response to COVID-19 Pandemic


Some information came from the SDNEDC.  Thank you for sharing!  Communities collaborating will make us stronger.


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