Here are some important applications and information. This will be the Best Avocado Festival Ever so sign up early.

 

2011 Art of Avo Entry Form.pdf Opens with: Adobe Acrobat

2011 Art of Avo Info.pdf Opens with: Adobe Acrobat

Revised 2011 Application.pdf Opens with: Adobe Acrobat

The Annual Avocado Festival benefits the community of Fallbrook in many more ways than people realize. It celebrates our agricultural heritage while providing an opportunity for entertainment and camaraderie; it brings large numbers of visitors to our town who will one day return to shop, to sight-see, and spend some time here; it provides significant economic benefits to our local businesses and community groups; and it generates enormous exposure of our community, both locally and regionally, through the broad advertising and promotional activities that accompany the Festival.

 

 

 

      The Festival’s celebration of Fallbrook’s heritage as an agricultural community is most visible at the Fallbrook Historical Museum and the Gem & Mineral Museum. But we also see our identity on display at the Del Rey Avocado Packing House tour, the Fallbrook Airport exhibits, and the extensive Avocado Groves visible to all festival goers as they drive through our rural community. The central role that the avocado plays in our lives is evident in the Festival’s Farmers Market, Agricultural Area, Avocado Culinary Demonstrations, Guacamole Contest, Avocado Ice Cream, Holy Guaca-Moly, the Art of the Avocado Contest, the Avo 500 Children’s Car Race, and the Best Decorated Avocado Contest.   A wide variety of agricultural displays are also found all along the Festival streets. What a fun-filled way to celebrate our heritage and be entertained at the same time!

 

      Another benefit the Festival provides to our community is the exposure of tens of thousands of people to the attractions that Fallbrook has to offer. Having people who do not live in Fallbrook come enjoy our community, get to know its beauties, and be exposed to all the offerings we have, entices them to return again some day in the future.  

 

      People come to Fallbrook for this event from all over the United States. The day-of-event zip code research shows 38% of the attendees live outside of San Diego County. Attendees came from 12 different states, including states as far away as Massachusetts, Washington, and Kentucky. Attendees came from 21 different Riverside and San Bernardino communities, 16 different Los Angeles County communities, and 8 different Orange County communities. 62% of the attendees came from 28 different San Diego County communities. 

 

      And people do come in huge numbers. The Fallbrook Avocado Festival has achieved 70,000 average day-of-event attendance for the last seven years in a row. The 70,000 figure pertains to the number of people estimated for the Main Street venue. Then add those that visit the Del Rey Avocado Packing House, Fallbrook Airpark, Fallbrook Historical Museum, and Fallbrook Gem and Mineral Museum venues. 

 

            The economic benefit of Festival Day, estimated at $1,750,000 in sales, is another traditional method of measuring the success of the day. Thirty Fallbrook Main Street merchants opened their businesses on Sunday to welcome customers. Thirty plus non-profit groups used the Festival to provide information about themselves and to generate funds for future activities. Local businesses that do not have Main Street offices operated booths to attract potential clients.